Fender DMS
The Dealership
Management System
Complete dealership management platform — inventory tracking with recon costs, AI title verification, automated commission calculations, market research tools, AI damage detection, and custom dealer websites.
If you're not using Fender, you're wishing you did.
DMS Features
Everything you need to run your dealership
Inventory Management
Track wholesale and retail inventory with recon costs, vendor management, and location tracking.
AI Title Verification
Scan title images for missing signatures, incorrect VINs, and state-specific requirement violations.
Commission Tracking
Automated commission calculations with split tracking, buyer/seller splits, and real-time dashboards.
Market Research
Instant VIN scanning, live market data, auction prices, and vehicle history reports integration.
AI Damage Detection
Upload photos and let AI detect damage, estimate repair costs, and adjust valuations automatically.
Website Hosting
Host custom dealer websites with integrated inventory feeds and lead capture forms.
CRM & SMS Messaging
The fastest, cleanest way to manage and reply to every lead in real time.
AI Voice Calling
Automated inbound and outbound calling that boosts contact rates instantly.
Buying Likelihood Scoring
Real-time scoring that predicts who will buy and when.
Fender Coaching
Personalized sales coaching that improves every rep automatically.
Mini-Site Scraping
Automatically detect which vehicles each customer viewed online.
Bill of Sale Builder
Build professional buyer's orders in minutes — fully shareable.
Lead Routing & Round Robin
Assign leads intelligently based on rules you control.
AI Auto-Follow-Up
AI that runs full follow-up campaigns automatically.
Digital Credit Apps
Fast, mobile-friendly credit applications delivered instantly.
Why Dealers Choose Fender
A smarter, faster, AI-driven system built for real dealership workflows — not generic DMS templates.
AI That Works For You
Fender's AI automates tedious dealership tasks — from scanning titles for errors to detecting vehicle damage in photos. Smart automation that saves time and catches costly mistakes before they happen.
Built For Real Car Dealers
Everything in Fender was designed around actual dealership workflows. From buying scores to mini-site scraping to VIN inventory sync, you get tools that match how dealerships operate — not generic CRM features retrofitted into the auto industry.
Lightning-Fast Lead Engagement
Fender responds to new leads instantly via text or AI voice calling. You reach customers within seconds, boosting contact rates and making you the first dealership they speak to.
Transparent, Measurable Results
See exactly how many sales Fender contributed each month, which leads were AI-engaged, and which users are converting the most. No guessing — every message, call, and conversion is tracked with clarity.
Unified Ecosystem
Fender DMS includes Inventory Management, Commission Tracking, Market Research, AI Title Verification, and Website Hosting — with future CRM integration coming soon. Dealers get a clean, modern ecosystem instead of bouncing across 6 different vendors.
Dealer-First Support & Updates
Fender evolves weekly with real dealership feedback shaping every update. You're not just buying software — you're joining a platform that grows with your store.
Meet the Founder Behind Fender
Real car people. Real family. Real solutions — not Silicon Valley guesses.
CJ Smith
Founder & Lead Developer
Age: 24 — Self-Taught Developer
Fender AI was created by me — a 24-year-old self-taught software builder who grew up in the dealership world.
I didn't just enter the car business — I was raised in it. My dad spent over 30 years in the industry, my mom sold cars with me on her hip, and by 15 I was already learning deal structures, talking to customers, and helping with recon every day.
Today, my wife Guadalupe and I have built our lives around the dealership business. She has 5 years of dealership experience herself, and at one point, with me, Guadalupe, and one finance manager, we were consistently pushing 80+ cars a month. We still buy, sell, and recondition cars every week because we know this business inside and out.
Fender AI didn't come from a corporate office.
It came from the lot.
Why Fender Was Built
After spending nearly a decade inside real dealerships, I kept running into the same problems:
- glitchy CRMs
- outdated DMS platforms
- overpriced tools
- support that doesn't care
- systems that freeze, crash, or lose leads
- software built by people who have never sold a car
So I made a decision:
"If nobody will build software that actually works, then I will."
And I did — from the ground up.
I've personally spent thousands of hours building, testing, rebuilding, and perfecting every module inside Fender AI. Nothing ships unless I believe it's the absolute best version possible.
A Promise From the Founder
At Fender, I care about you.
If you ever disagree with something, want a change, or need a new feature, all you have to do is open a support ticket.
I read them.
I fix them.
I update the platform based on real dealer feedback — not investor pressure.
You're not buying software.
You're joining a platform built with love, sweat, and dedication from a real dealer family.
Our Family + Your Future
My wife and I are raising two beautiful daughters, and building Fender with a long-term vision:
to shake up the automotive tech world and finally give dealers the tools they deserve.
This isn't just another CRM or DMS.
This is a new generation of dealership technology — crafted by the next generation of dealers.
Transparent Pricing
No hidden fees. Pay only for what you use.
AI-powered lead management and follow-up
- AI messaging & follow-up
- Inventory awareness
- Business hours awareness
- Auto-classifying leads
- Buying likelihood scoring
- Sends credit applications
- Works customers like a real salesperson
- Instant bill of sale builder
- Bursts (mass messaging)
- Salesperson coaching
- Unlimited users
- Call transcripts & playback
- Customer referral tracking
- 5,000 messages included
Usage-based add-ons:
Deals, inventory, payments, and websites
- Commission tracking
- Inventory manager
- Print deal paperwork
- E-sign deals (first 3 free, $5/deal)
- Custom built website
- Collections & payments tracking
- Integrated payment links
- Payment follow-ups
- Website analytics
- Deal tracking
- Advanced analytics
- Loaner agreements
- And more!
Transparent pricing. No hidden fees. Cancel anytime.